Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Husqvarna
Husqvarna
98 products
Bruder
Bruder
165 products
Siku
Siku
124 products
Bosch
Bosch
0 product
Dewalt
Dewalt
18 products
Ardon
Ardon
161 products
Portwest
Portwest
28 products
Delta Plus
Delta Plus
70 products
Cerva
Cerva
86 products
Renania
Renania
21 products
Cofra
Cofra
0 product
3M
3M
2 products
Villager
Villager
0 product
UTB
UTB
0 product
Fiskars
Fiskars
0 product
Nelcar
Nelcar
0 product
Verdina
Verdina
0 product
RemPower
RemPower
0 product
Cifarelli
Cifarelli
0 product
Ferrari
Ferrari
0 product
Addinol
Addinol
14 products
Divinol
Divinol
0 product
Rhino Safety
Rhino Safety
22 products
Nakita
Nakita
4 products

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